Sydney Sweeney collaborating with Dr. Squatch isn't new news, but the latest development certainly is a surprise: The Euphoria star is launching a limited-edition soap called "Sydney's Bathwater Bliss," allegedly made with her actual bathwater.
"You kept asking about my bathwater after the @drsquatch ad… so we kept it!" Sweeney posted on Instagram, announcing the product. Naturally, the internet exploded with reactions ranging from disbelief to morbid curiosity.
Some fans questioned the logistics, with one Redditor humorously imagining Sweeney "siphoning bath water into buckets" for transport. Others speculated on the soap's actual composition. "Realistically, it's bathwater that'll be purified to the point that it's just 'normal' water," one user suggested, calling it a "gimmick that's going to sell millions of units." Many agreed that the bathwater is a small portion of the product.
While some expressed disgust or confusion, others defended Sweeney's entrepreneurial spirit. One fan argued that celebrities have "extremely short shelf lives" and need to capitalize on their fame while they can. Another pointed out that Sweeney is simply "suckering money out the simps" and applauded her business savvy.
Ultimately, many fans seemed in on the joke, with several variations of the phrase "That's disgusting! Where?" popping up across social media. The news is that Sweeney knows her audience and isn't afraid to lean into it. The buzz around the "Sydney's Bathwater Bliss" soap is a testament to her brand power.
For those curious (or brave) enough to snag a bar, "Sydney's Bathwater Bliss" goes on sale June 6 on the Dr. Squatch website. This limited run of 5,000 bars is sure to be a hot commodity, proving that in the world of celebrity endorsements, sometimes the most outrageous ideas are the most lucrative.
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